For Ranchers, By Ranchers

Who We Are

Leaning on history and looking to the future, We Got Beef was established to provide tools for all participants in each segment of the supply chain. The ranching culture has been known to do it like the previous generation and take pride in what you do. We still agree with this notion, but the industry has evolved and created pressure on many producers, small processors and consumer accessibility of local products. The Consumer demands local product with transparency as well as convenience. We stand behind the We Got Beef full ecosystem from listing cattle to selling beef direct to the consumer to promote a decentralized supply chain. The intent to preserve the good as we have done it for over a century and add a healthy dose of technology for future generations is a true vision.

The We Got Beef story starts with an average Joe who wanted to sale beef direct to the consumer for increased revenue on a private ranching operation. The idea sounded simple at the time and it is common to see ranch operations that are vertically integrated and sale their product to consumers, but what started as a relatively simple task turned into an education of how cattle and beef truly reach the end consumer.

Initially, building and operating a small local slaughter and processing facility was considered as a step in the right direction due to local demographics and available facilities, it made sense. The inclusion of a software application that provided traceability for each cut back to the farm was part of the plan, we also included last mile delivery to the end consumer. The software application for this part of the supply chain was built in 2021-2022. Upon completion, the We Got Beef team realized that a slaughter facility would limit service to a small region and that so many ranchers could benefit if they had the tools and resources of complete vertical integration at their finger tips at a larger scale. This meant the Live Cattle Marketplace, Processor Marketplace and Direct To Consumer App would all need to be built for a comprehensive ecosystem.

The "Aha moment" was to serve all ranchers, processors and consumers across the entire United States on one channel, this was the true need for the industry. Instead of each ranching operation independently going through the vertical integration process We Got Beef would build the ecosystem to use across the nation. WGB would provide them the tools to use for all segments of the supply chain that pertained to their custom operation. Therefore, from 2023 - 2024 We Got Beef released the initial version of the full service platform to serve everyones needs from beginning to end. "If the need exists we want to build the solution now and into the future"

Toby Cantu grew up on a small dairy farm established in the 1940's located in Realitos, Texas and wife Alyssa Cantu also grew up on a small produce operation located in Starr County, Texas. The Cantu Family, consists of Toby Cantu, Founder and wife Alyssa Cantu Co-founder, daughter Toribella Cantu 7 years old, son Toribio (Toby) Cantu 4 Years old and son Theodoro (Teddy) Cantu 2 years old who reside in Edinburg, Texas. The Cantu Family operates the Jesus Maria Ranch located in Jim Hogg County, Texas as modern day ranchers raising Akaushi and Red Angus cross bred cattle.

Be a part of the vision by clicking below...(Be sure to include herd inventories and type of operation on the fillable form).